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UX experiments / Humans + AI

Humans + AI · Staggered rollout study

AI assistants for support agents: who gained the most?

NBER · 5,179 support agents · 2023

Customer support agents got an AI assistant. Who gained the most?

Version A: The most experienced agents
AThe most experienced agents
Version B: Novice, less skilled agents
BNovice, less skilled agents

Make your call. Which version won, and why? Decide before you open the result. Guessing first is what trains your judgment.

Made your call? See the result

Average +14% issues resolved per hour; +34% for novices; little effect on the most experienced.

What happened

The assistant spread the practices of top agents to newer ones. Customer sentiment and retention also improved.

Why it worked

AI packages what the best people do and hands it to everyone.

The takeaway

If your skill can be learned from your own output, AI will spread it. Build the part that can't.

Source

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