UX experiments / Persuasion
Persuasion · Field experiment · 1,058 stays
Which hotel card got more guests to reuse their towels?
A card in hotel bathrooms asks guests to reuse towels. Which message got more guests to reuse?
Make your call. Which version won, and why? Decide before you open the result. Guessing first is what trains your judgment.
Made your call? See the result
Reuse rose from 35% to 44%.
What happened
Cards describing what other guests did beat the standard environmental appeal. Norms tied to “this room” worked best of all.
Why it worked
People look to others like them to decide what's normal, especially in an unfamiliar place.
The takeaway
Show what people like your users actually do, when most of them do the right thing.
Source
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